All for one - 'Drink Australian' campaign

Pause for a minute and think about where the production line begins - with the grape grower. These men, women and quite often families have been doing it tough for a number of years now. Grapes have been at an all time low, climatic conditions have been far from ideal in many wine regions (think drought, bushfires, frost, hail and now downy mildew), the wine glut continues, export markets are struggling, and the Australian dollar is super strong.

You can make a difference because when you purchase a bottle of wine you are supporting a brand and behind the brand there is a whole collection of individuals, just think about the chain of connections. From grape grower to winemaker; from winemaker to distributor (that’s me); from distributor to retailer and restaurant; and finally to you! I can personally vouch for all of the people involved in our chain of connections as we follow the wine journey from beginning to end.

So for the next few weeks focus on the incredible selection of domestic wine whether it be a Riesling or Chardonnay, Verdelho or Pinot Grigio, Rose or red just make your selection Australian and better still make it something from one of the wonderful wineries we represent. Refer to our stockist page so you know what retailers and restaurants support our wineries.

If you want to pledge your support visit the ‘all for one’; website at www.allforonewine.com

Just remember - think before you drink!