Following the launch of Australia’s First Families of Wine (AFFW) in August 2009, members Brown Brothers, Campbell’s, d’Arenberg, De Bortoli, Henschke, Howard Park, Jim Barry, McWilliam’s, Tahbilk, Taylors, Tyrrells, and Yalumba have been educating, travelling and promoting not only their history, regionality but genuine quality of wine to both trade and consumers alike. They have targeted both a domestic and international audience, drawing upon close to $1,000,000 of their own funds with the welcome addition of $430,000 from the ‘Promoting Australian Produce grant.